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Joylike - Your Lifelong Playmate

A Playful BeginningIn the magical realm of childhood, our story unfolds. It all began with a single heart full of dreams—Ethel, a mom brimming with love and creativity. In the year 2020, inspired by the giggles of her own little ones, she took a leap and ventured into the world of toys.

Joylike - Your Lifelong Playmate

A Playful BeginningIn the magical realm of childhood, our story unfolds. It all began with a single heart full of dreams—Ethel, a mom brimming with love and creativity. In the year 2020, inspired by the giggles of her own little ones, she took a leap and ventured into the world of toys.

Little Smiles, Big Dreams

Our first toys were crafted with a simple mission: to bring endless smiles to the faces of toddlers and preschoolers. Ethel's living room became our workshop, and every toy was infused with the warmth of a mother's love. From soft plush friends to pretend play toys to 3D building puzzles, our creations aimed to turn playtime into a journey of discovery.